With a sense of fun and attention, we provide exceptional care and training for your pet. Every member of the Dog Face team touches and impacts the pets that come in to our lives. Quality care, attention and training are the most important messages of all. 

Meet the owner, Giene Keyes

Meet the Dog Face Team

Our Company

We have an open-door policy - Contact us anytime! We are here to help. Even if you're not currently taking a class with us, you can still contact us with questions or concerns about your pet - We're here to help!

At Dog Face, we use as many eco-friendly pet products and materials as possible and adopt ecologically-responsible business practices to reduce our impact on the environment.

We recycle… not only plastic bottles but pet supplies! We encourage donations of lightly-used or unwanted pet supplies and food. Maybe your dog isn’t digging that chew toy? Give it to one who will! We collect pet supplies and plastic bags in our donation bin and donate to the Dane County Humane Society and local rescue organizations.

We reuse… paper, used dog crates, and even dog collars and leashes. While our online scheduling system for classes and behavior consults cuts down on our paper consumption, all the paper we do use is recycled and contains post-consumer waste. Would you like to donate your old pet supplies?

We support local causes… We donate space in our obedience classes to dogs currently in rescue situations, and regularly donate to local schools charities. We donate our time to volunteer at local humane societies as well as many Wisconsin breed rescue groups. We also donate free classes to different organizations like OccuPaws, who's mission is to place well trained guide dogs of excellent health and temperament with Wisconsin residents who have visual disabilities.

Our Training Philosophy

The philosophy behind our dog training center is simple. We love dogs. Yep, we are all what you would call "dog people". Probably just like you, we just couldn't imagine our lives without dogs in them.

We believe that trained dogs are happier and healthier, and lead better lives than untrained ones, so we’ve worked hard to create a system of training that is effective but easy. We want to take the chore out of training dogs, because we think that a well-behaved dog enhances the lives of everyone around them. Our dog training methods are based on scientifically-proven positive reinforcement training. Because we are constantly educating ourselves on the latest dog training techniques and behavior modifications, we are updating the curriculum of our classes often to make sure you are receiving the best training around!


What type of training method do you use?

Our approach is decidedly dog and people friendly. We place an emphasis on helping people learn how to manage their dog’s time so as to best set them up for behavior success. In addition, we adhere to an approach to teaching behaviors that encourages your dog to be motivated to want to learn. Creating a dog that is an enthusiastic student is the easiest and fastest route to helping them achieve success in terms of being a compliant and mannerly member of the family. With this goal in mind, positive, reward based training is the way to go!

What types of tools do you use?

We focus primarily on identifying rewards that each dog is most fond of and using those things to motivate the dog to comply with requests. Rewards can be praise, petting, toys, food, access to the environment (such as the backyard), and life rewards (such as being taken for a walk, or being permitted to spend some extra time sniffing at a certain spot). Additional tools include plain buckle collars, front clip harnesses, leashes, treat pouches, clickers, targeting objects (such as a target stick or container). We do not use electric shock collars (sometimes referred to as e-collars or stimulation collars) as there is no justification for using the pain of electrical stimulation. Additionally, the use of shock collars can result in very serious negative side effects such as fear and aggression.

What shots does my puppy need to attend class?

Puppies must be up-to-date on their vaccines for their age. Because early socialization is so critical for a dog’s well being throughout their lifetime, we generally do not recommend waiting to join a puppy class until they have completed a traditional course of shots. You should chat with your veterinarian and do some research on the topic. If you are unsure of a good vet in your area, feel free to contact our office and we can give you some trusted recommendations.

Can more than one person in my family attend the group training class?

We strongly encourage family members to attend class together as this is a terrific way for everyone to be on the same page and to have fun with their dog. If you have small children, they may attend class, but must be supervised at all times by an adult and be able to remain calm in class so as not to scare the other dogs or otherwise disrupt the class.

What should I bring to class?

  • A dog who has not eaten his or her meal at least two hours prior to the class start time.
  • Treats: soft, pea-sized treats are ideal. We like to use cut up cheese, hot dogs, chicken and steak!
  • A 6 foot leash (no retractable leashes, please!)
  • A buckle collar, head halter or front-clip body harness.
  • A hollow toy which can be stuffed with food so your dog is kept busy while you listen to your instructor
  • You'll also receive a detailed confirmation email upon class registration

May I observe a class prior to registering?

We welcome you to come audit a class. Please let your pup rest at home when you do so and give us a call prior so we can give the instructor a heads up. This way he or she can set aside a spot for you to sit. The cost for auditing a class is half off the regular class cost.

Is there a guarantee for your training?

We adhere to the Code of Professional Conduct and Responsibility set forth by the Association of Pet Dog Trainers: Members are to refrain from giving guarantees regarding the outcome of training, because there is no sure way to guarantee the cooperation and performance of all parties involved and because the knowledge of animal behavior is incomplete. This should not be confused with a desire to guarantee client satisfaction with professional services.